Facebook Ads Explained

Whilst for some, Facebook may have lost a little shine over the recent years, with trendier platforms such as Instagram and the likes of TikTok taking centre stage in the younger demographics, Facebook is still boasting the largest user numbers against other platforms with 44M active users in the UK and 23M in Spain.

“There are 2.6 billion monthly active Facebook users” globally and “paid channels with the highest ROI (Return on Investment) are Facebook and Google Search advertising.” –Hubspot

Which is why advertising on Facebook is one of the best investments for your marketing budget, and will surely give you results.

“78% of salespeople engaged in social selling are outselling their peers who are not.” – LinkedIn

To help you get a clearer picture of investing in Paid Facebook (and Instagram) Ads, so you can make projections and assign a suitable paid advertising budget, we have drafted up a quick chart of the average CPC (cost per click) and CPM (cost per one thousand advertisement impressions on a web page).