Newcastle Skin Clinic is boutique medi-spa providing the up-to-the-minute cosmetic, medical and skincare treatments to help pause or slow down signs of ageing. Newcastle Skin Clinic’s founder Luisa Scott, is renowned for delivering beautiful, natural looking and long-lasting results.
After gaining experience from some of the most prestigious aesthetic clinics in the UK, as well as around the world, such as MediSpa at Harrods and on London’s prestigious Harley Street, Luisa’s intention was to return to the North East bringing the Harley Street experience with her.
Social Parrot were to construct a brand that would enable a strong connection to a span of generations, both male and female who adopt skin maintenance into their lives.
Initially, we focused on refining the brand to ensure the upmarket, luxuriousness was accurately reflected, tweaking the original colour palette and typography to appeal to a high-end audience. We then crafted ageless, emotive imagery through careful campaign creation and art direction.
We carefully considered the campaign strategy, centring it around self care at home to launch the Newcastle Skin Clinic product range. The combination of lifestyle, wellness and a little fun were established as the core themes for the imagery.
