L'Atelier, Social

The B12 Bar

The B12 Bar is an exclusive wellness bar based at Gym Etc. in Newcastle. This high-end vitamin clinic additionally offer pop-ups in other stylish destinations including central London and Blowout Ibiza.

Vitamin B12 shots have become increasingly popular in the celebrity world due to the array of benefits including boosted energy levels, reduced stress, aided weight loss and helping keep skin and hair healthy. The likes of Madonna has long been a fan of the virtues of B12 injections, as has Rita Ora, Justin Timberlake, Lindsay Lohan and Katy Perry.

The B12 Bar provides a wide variety of other vitamin shots and IV Drips to choose from, each curated to offer specific well-being.

Our first challenge was to direct a well-being shoot, based at Gym Etc. to create a library of content for the brand’s marketing channels.

The shoot was specifically based on fitness and exercise, as the brand would be primarily advertised within the gym.

We took a uncontrived approach to the shoot using both male and female models, in order to draw attention to the variety of unisex health benefits, in an engaging way.

Next we were to design a simple series of graphics to educate social media users of the range of benefits the wellness bar offers.

The B12 Bar work in collaboration with Blowout Ibiza during the summer months, so we were to design a campaign for that both brands could use, fusing their branding to promote the wellness bar as an exclusive and unique, post night-out recovery sanctuary.

Straying away from the obvious clinical cool brand identity, we curated a distinctive library of images embracing the orange logo with orangey tones and pairing with complimentary blues for a high-contrast sports-luxe look, alongside monotone images, softening the overall look and adding texture for a palette that exudes warmth.