Welcome to Balanced People – a holistic mind, body and life balance consultancy founded by Sandra VOZ; qualified life coach, Kundalini yoga and breathwork teacher. With a Masters degree in law and extensive experience as an entrepreneur, Sandra knows from personal experience the rewards, the challenges and the pitfalls of a high-profile lifestyle.
Sandra has successfully transformed her own unhealthy lifestyle choices, and recovered from burn-out. Re-connecting to her body through yoga and meditation played a crucial part in finding her way back to an authentic and balanced way of living.
Balanced People was born from a passion to help others just like her, reconnect with themselves, wherever in the world they may be.
Social Parrot were to develop a digital marketing strategy for Balanced People. A logo has already been designed and a single page website offering an overview of Balanced People, but the brand identity required more work, and the digital home fell short in welcoming new visitors into the arms of Balanced People and its various offerings.
We were asked to build up the social presence of the brand, and cultivate an engaged female community to invite to Ibiza retreats and virtual wellness classes.
We started by refining the brand, reviewing the colour palette and incorporating hand illustrated elements. The brand’s inspiration was taken from Ibiza’s spiritual energy and natural landscapes, fused with Sandra’s Danish roots, well-known for their penchant for clean minimalistic aesthetics, .
Sandra naturally gravitates towards deep rose; purple undertones portray her connection with spirituality, introspection and deeper thought. Compassion, kindness and love are also connected with the colour purple. We paired her primary colour with a soft pink, representing femininity, compassion, nurturing and understanding.
We developed a series of simple illustrations to reflect each of Sandra’s key ingredients to the recipe for happiness; connection to self, connection to community and connection to nature.
Collaboratively we positioned Balanced People as being a welcome home for those seeking to truly thrive in life instead of surviving life, concentrating on Sandra’s life motto “inner peace is the new success”.
We revamped Balanced People’s social media presence and concentrated on growing the following to build a strong, highly engaged social community.
When redeveloping the website we wanted to create a digital home for those seeking respite, a space where Sandra shares her knowledge to inspire and provoke thought on a number of mindful topics.
The design is clean and simple, centred around easy navigation for users to browse in a calm environment. We developed areas for users to read, learn, cook, meditate, and access Sandra’s array of virtual services.
The website is a true extension of the Balanced People way of life.
• Art Direction, Social Media, Graphic & Web Design •
• Photography: Social Parrot & Ana Lui Photography •
