Female Founder and CEO, Claire Williams is driving a new intelligent HA Filler Brand forward, and leading the way into the international aesthetics market at pace. Redefining the science and aesthetic of facial anatomy, KYSENSE is a brand new, high-quality, intelligent HA dermal filler using advanced technology.
Developed by scientists in collaboration with doctors with decades of experience in the HA dermal filler market and who contribute to peer reviewed publications in HA dermal filler technology and in facial aesthetics.
When Claire approached us to collaborate with her on the launch of KYSENSE, we were tasked to create a Social Media presence that would differ from other industry players entirely.
Collaboratively we developed the idea of using illustrations without faces as patients, mixed with images of KYSENSE practitioners. We worked with our Illustrator, Megan Dunnage to illustrate four personas – each of which represents women of different ages and lifestyles.
We then art directed and shot editorial imagery that makes the product itself appear effortlessly high-quality and stylish. The mission was to make medical product imagery feel somewhat fashionable against its competitors. Our main aim was to create a concept that stands out within the Aesthetics market, as a marker of both quality and profession.
Through the creation of stunning and dramatic visuals, we created a digital world for KYSENSE to thrive in. We built the foundations of the brand across social media channels to boost brand awareness, by building desire and storytelling through light hearted campaign graphics, supported by real life practitioners and innovative, elegant imagery that has never been seen in the industry before.
Uniquely, KYSENSE® provides a range of four products, designed to treat all areas of the face. Precise, Define, Volume, Extreme.
Always remember that you are absolutely unique. Just like everyone else.
– Margaret Mead
We worked with our in-house graphic designer Peter Bennett to come up with an initial IG grid concept, using fun shareable graphics using our bespoke illustrations, mixed with images of practitioners in their clinics and artistic images of the product itself.
We continue to work closely with KYSENSE, managing their content strategy, social media channels and email marketing.
