After years suffering with her skin, Claire Williams, founder and CEO at WOW facial was tired of being given generic advice from her GP without any recommendation of how to help her skin, so she set out to find answers and discovered a multitude of active ingredients that she could have been using to help heal and restore it back to health.
The idea of hyper-personalised skin solutions was born.
Claire enlisted the help of a team of medics with over 100 years of combined experience in skin health and began developing a a game-changing six-stage hyper-personalised facial that unlike others on the market used only active ingredients designed to specifically target common skin conditions.
They went on to develop an innovative needling device, expertly designed to make painless, tiny traumas in the skin with micro-needles to allowing active ingredients to flow down into the skin.
The innovative WOW fusion device allows practitioners to create bespoke skincare cocktails, using nutritional solutions of hyaluronic acid, 40 different vitamins, minerals, amino acids, powerful antioxidants and other skin-loving ingredients to work on a multitude of skin conditions.
The WOW fusion device is used as stage three of the six-stage WOW facial, however, the WOW fusion device can also be used as a stand alone treatment by registered Nurse Practitioners and Medical Professionals to target all kinds of skin conditions such as Rosacea, Seborrhoea, Hair Loss, Scars, Stretch Marks and more.
We were to create an aesthetic primarily aimed at a business-to-business audience, yet also attractive to the end consumer, as whilst WOW do not market their products to the general public, their ethos is to help their practitioners market themselves, offering them marketing support and content to share on both their social networks and own websites.
Social Parrot elevated the WOW fusion social media content to reflect the superiority of the treatment, reviewing the overall strategy to widen the reach and bridge the gap between the brand and their audience, organically.
WOW fusion never directly market to the end user, so whilst designing this shoot, our challenge was to ensure that the content is informative and inspirational for WOW fusion practitioners, yet keep the general public engaged with the brand too.
Further, we began journaling about topics that were concurrent with the questions arising in the private Facebook group for their clients.
We also reviewed their client communications and introduced a new monthly newsletter to share recent journal posts, provide update on new products and offers, and provide their clients with a monthly content download to use for their own marketing.
We continue to work in partnership with WOW facial and WOW fusion with many exciting projects ahead.
